Content Rights Explained: PLR vs MRR vs RR and More…


These days, there are several categories of licensing rights that content creators may choose to include with a product they’re selling. It’s really important to know the differences so you can make the most of your content without having to worry about things like plagiarism, copyright violations, etc.

Here are some explanations of some of the common kinds of content licensing rights that a content creator may provide:

PUO (Personal Use Only)
Personal Use Only basically means that you don’t have any rights to do anything with the content for anything other than to use it yourself. This isn’t really a category of content rights per se, but it’s important to look out for a PUO disclaimer on content before attempting to do anything with it. Sometimes packages that come with other rights have extras, bonuses, or certain elements within the package that are limited to personal use.

RR (Resell Rights)
Resell Rights allow the buyer of content to resell it as-is. Sometimes there are other restrictions, such as a certain price requirement, which are set by the content creator. Usually the buyer of a product with RR rights can sell the product, but subsequent buyers cannot.

MRR (Master Resell Rights)
Master Resell Rights typically allow the buyer to sell the content along with the resell rights to their customers. This means that the MRR buyer sell the content, as well as subsequent buyers of the product.

Giveaway Rights
Giveaway rights are just what they sound like. They allow the buyer of the content to give it away freely. Usually, the buyer can’t claim ownership of the content, or charge for it. In most cases the content can’t be altered significantly either.

Basic rebranding rights allow the buyer of the content to replace the writer’s links with their own, but the buyer cannot otherwise modify any of the content. This is normally offered with regular Resell Rights, so only the original buyer can resell the content.

PLR (Private Label Rights)
PLR rights give the buyer the most freedom with content. Private Label Rights allow the buyer alter or edit content and resell it, but there are usually certain restrictions. It’s important to always read your PLR agreement carefully to know exactly what you can, or can’t do with the content. Learn more about PLR here.


Since the person who created the content is ultimately the one who determines what you can, or cannot, do with the content you purchase (and it can differ from creator to creator) it is important to always read the terms of use carefully. If you’re ever in doubt, just give the creator a shout!



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